Our Story

Gifting, Made Thoughtful

His Market started with a simple frustration: gifting the men in our lives always felt like an afterthought. We built the discovery platform we wished existed.

Why we started

Every man deserves to feel thought of

His Market launched in 2023 as a small directory of gift ideas for partners tired of another tie or another pair of socks. Today we're a curated discovery platform connecting people with trusted merchants across gifts, hotels, dining and experiences — every listing handpicked, every merchant vetted.

We believe the best gifts aren't the most expensive ones — they're the ones that show you actually know him. That's the standard every product on His Market is held to.

480+Curated merchants
12,000+Gifts & experiences
65,000+Happy shoppers
What we stand for

Our values

Curated, not crowded

Every listing is reviewed before it goes live. If we wouldn't gift it ourselves, it's not on His Market.

Merchants we trust

We vet every business for quality, service and reliability — so you can shop with confidence.

Gifting with intention

We build tools and guides that help you find something that actually fits him — not just what's trending.

Join us

We're hiring across the team

Product, partnerships and merchant success — help us build the home of thoughtful gifting.

Remote-friendlyHybrid across Johannesburg & Cape Town.
Small teamReal ownership from day one.
Growing fastBacked by merchants who believe in the mission.
See Open Roles